2010 Grey Cup Festival Unveils Capital Power Zipline, Huddle Town and Major Partners
2010-07-28

(Edmonton) The 2010 Grey Cup Festival announced today that they, in conjunction with Capital Power, will be bringing the Capital Power Zipline to the 2010 Grey Cup Festival.  The 520′ long, 80′ high ecotourism adventure will soar above the TELUS StreetFest for the duration of the festival.

The Capital Power Zipline will be supported by the Canadian Military with members of the Armed Forces assisting with the operation of the attraction.  The Zipline is free to patrons; however donations for the Edmonton Garrison Military Family Resource Centre will be welcomed.

“Capital Power is excited to be a Platinum Sponsor of the Grey Cup Festival and bring the thrill of the Capital Power Zipline to the 2010 Grey Cup Festival,” says Brian Vaasjo, Capital Power President and CEO. “We are proud of our hometown and the opportunity this event gives up to recognize the contributions of the men and women of the Canadian Forces and raise funds for the Edmonton Garrison Military Family Resource Centre.”

“The Canadian Forces are proud to support this years CFL Grey Cup and truly appreciated the continuing asupport from the City of Edmonton, it’s local communities and organizations such as Capital Power and the Grey Cup Festival,” says Major John Shorten, Community Operations Officer for Land Force Western Area/Joint Task Force West.  “We are definitely looking forward to the Grey Cup festivities coming up this November in Edmonton”

Duane Vienneau, 2010 Grey Cup Festival Executive Director also announced today that Churchill Square will be renamed ‘Huddle Town’ for the week leading up to the CFL Championship game as football fans from across the nation gather for the biggest party of the year.  The City of Edmonton is providing funding support for the 2010 Grey Cup Festival and Huddle Town.

“The City of Edmonton is thrilled to support the Edmonton 2010 Grey Cup Festival,” says Mayor Stephen Mandel.  “Opportunities to host events like the Grey Cup are a great source of pride for Edmontonians, and the 2010 festivities promise to be the best yet.  This will bring tremendous excitement to our city and will attract visitors from across the country.”

Joining the ranks of Premier Partner is TELUS with one of the main attractions of Huddle Town being the TELUS StreetFest.  The TELUS StreetFest will run down  three blocks of 99th Street  and will contain an entertainment stage, food vendors, and Partner activations led by the TELUS Fun Zone.

“The 2010 Grey Cup Festival will be an unforgettable experience for not only Edmontonians, but for Canadian football fans across the country. TELUS and our 3,200 team members in Edmonton are thrilled to be a big part of the Grey Cup excitement,” says Andrea Goertz, Vice-President of TELUS Enterprise Services and Strategic Initiatives. “The Grey Cup Festival is a great Canadian tradition and, as Premier Partner, TELUS is committed to making TELUS StreetFest the event you won’t want to miss.”

CAT, City Centre Mall, CN, Nissan, Reebok and Purolator are also sponsoring a number of elements taking place in Huddle Town and throughout the 2010 Grey Cup Festival.

Doug Seath, The CAT Rental Store Corporate Sales and Marketing Manager says, “The CAT Rental Store is proud to be the official equipment supplier of the 2010 Grey Cup.  The Grey Cup is truly a Canadian cultural event like no other and we are honoured to participate as a partner with the Grey Cup Festival 2010 and the CFL.  We look forward to Edmonton welcoming the rest of the country for what will be the greatest Grey Cup event ever.”

“The 2010 Grey Cup event is like no other,” says Greg Burns, Marketing Manager for Edmonton City Centre.  “It truly is a uniquely Canadian event that appeals to all Canadians.  As well as the 170 stores and services, the TELUS StreetFest will continue into our mall.  This fits into our mandate of making the shopping experience more vibrant, fun and entertaining.”

CN Field will be an attraction that will bring in fans of all different ages.  The wading pool in front of City Hall will be converted into a 60’ x 120’ mini football field complete with turf and uprights.   Programming and games have been set to appeal to football fans of all ages.  The field will be lit so activities can run all day and into the evening.  “CN is proud to be a sponsor of the 2010 Grey Cup in Edmonton, home to over one thousand CN employees,” said Michael Cory, Senior Vice President of CN’s Western Region, which is headquartered in the City of Champions.  “This promises to be a great celebration of sport, of the City of Edmonton and of the great game of Canadian Football.”

Nissan Ride and Drive is an auto show style set-up where fans are able to test drive a Nissan vehicle.  “Nissan Canada’s support of the 2010 Grey Cup in Edmonton reflects the value we see in reaching out to the Canadian football audience,” says Harry Jodoin, Senior Manager. Regional Advertising, Corporate Sponsorships and Events.  “Through this partnership, Nissan will deliver even more exhilaration to fans attending the Grey Cup Festival with the opportunity to test drive Nissan vehicle with a CFL Alumni.”

“The entire Reebok Team is very proud to be partners with the CFL and the 2010 Grey Cup Festival in Edmonton,” says Daniel Gervais, VP and General Manager of Reebok Canada.  “We know that the City of Edmonton and all it’s citizens will be supporting this great event this is so unique in many ways.  We are excited to be involved in what promises to be a fantastic gathering for all Canadians and we look forward to be a part of the festivities that will lead up to the game on Sunday, November 28th.”

“Purolator is proud to be a partner of the 2010 Grey Cup Festival in Edmonton,” says Brian Collins, Purolator Marketing Specialist, Corporate Sponsorship.  “As a partner of the CFL and all eight teams, partnering with the Festival is a natural extension for our business and our employees.  Intergrating the Purolator Tackle Hunger program in the Grey Cup Parade allows us to further extend the program and continue to help those in need.”  Purolator will have their donation boxes set up along the Grey Cup Parade route as well as two trucks in the parade that will be collecting items from parade attendees.

 The 2010 Grey Cup Festival will kickoff the evening of Wednesday, November 24th and will run Thursday, November 25th through Saturday, November 27th 11:00am – 8:00pm and Sunday, November 28th 11:00am – 2:00pm.